After a successful Target boycott, Pastor Jamal Bryant encourages consumers to boycott Dollar General for its “predatory” business practices.
Pastor Jamal Bryant is calling out corporations for their business practices and is encouraging consumers to do the same. In March, Bryant successfully led what he called a “Target fast,” boycotting the retailer’s decision to roll back its diversity, equity, and inclusion initiatives in compliance with the Trump administration’s demands.
Pastor Jamal Bryant is calling out corporations for their business practices and is encouraging consumers to do the same. In March, Bryant successfully led what he called a “Target fast,” boycotting the retailer’s decision to roll back its diversity, equity, and inclusion initiatives in compliance with the Trump administration’s demands.
The fast, which was initially supposed to last through Lent, ended up being indefinite, and the impact has been undeniable. As consumers continue to protest Target, multiple reports from the retailer have noted a decline in sales, foot traffic, and warnings to investors about the impact of these boycotts.
Pastor Jamal Bryant is calling out corporations for their business practices and is encouraging consumers to do the same. In March, Bryant successfully led what he called a “Target fast,” boycotting the retailer’s decision to roll back its diversity, equity, and inclusion initiatives in compliance with the Trump administration’s demands.
The fast, which was initially supposed to last through Lent, ended up being indefinite, and the impact has been undeniable. As consumers continue to protest Target, multiple reports from the retailer have noted a decline in sales, foot traffic, and warnings to investors about the impact of these boycotts.
“This boycott against Target is the most successful boycott by black people in 70 years, since the Montgomery Bus Boycott. They’ve lost $12 billion in valuation. Their stock tumbled from $145 a share to $93 a share. The CEO’s salary was cut by 43%,” Bryant told CNN. “So I just wanted to put an asterisk on what happens when our community mobilizes and stays focused. We have canceled Target with 13 weeks in and decided we shouldn’t have to grovel for respect when we give $12 million a day.”
